Reducing and managing the number of email bounces has never been so critical for an email marketer. (…)

One of the biggest mistakes to do is to use email like the electronic version of direct marketing media such as postal mailers, catalogs, radio, television, newspaper inserts and even brochures. (…)

The big picture, which is missed by many marketers, about email is that apart from being cheap and quick, it gives the ability to find what works and what does not. (…)

Any marketing to be successful requires a particular strategy to be followed. Hence, email marketing also involves using some strategies. (…)

Snippet is the top line of the email which is displayed apart from the subject line. Usually the inbox snippet displays the first line of the text message or HTML message. (…)

Permission is not an optional extra, but is the basic apparatus in email marketing. (…)

The holiday email marketing season takes the overdrive with the onset of Halloween. Certainly, this isn't the time to design the marketing program from the scratch. (…)

It is a fact that monitoring or managing customer feedbacks does not fall in the top 10 priorities of email marketers in order to improve the deliverability of their emails. (…)

The reader needs motivation in order to subscribe for emails from a company. This is the very first step towards increasing the email opt-in rate. (…)

There is a lot of competition in catching the attention of the subscriber in the email world. In order to distinguish from the rest of the clutter, communication must be made easier for the receiver. (…)

It is very important for the business to diversify and expand for survival. (…)

A lot depends on what you are putting in the subject line when sending a marketing email. It can make or break your email marketing campaign. (…)

The unsubscribing link helps the marketers to understand their customers better. (…)

The success of email campaigns can be gauged by the number of email open rates. The more number of readers read the email, the greater chances of people taking the desired action. (…)

The biggest boost to email deliverability is the growth of transparency since the internet bubble burst in the millennium. It took away much uncertainity associated with email marketing. (…)

In this email saturated period, the subscribers will get bored if the emails they receive contain messages such as 'SALE' or 'Buy me'. (…)

Marketers usually send only one type of message to a strictly targeted list of recipients. (…)

When an email program is designed and executed well it can bring more subscribers and revenue than what was targeted. (…)

The biggest challenge for email marketers is to build a cost effective list. This is because at least thirty percent of the email addresses change on most lists. (…)

Email list dies a slow but steady death if action isn't taken from time to time. For most of the companies, fifty percent of their subscribers leave them every year. (…)